If you have not taken one out for this tax year and wish to do so you should act quickly asyou will have to do so before the end of the tax year (5 April 2004).
As such, the spots do a good job of hammering out an imaginative place for Heineken Light: not the beer for the man you want to be, but rather the beer for that really exciting guy who you genuinely do not want to be all the time, but sometimes secretly wishyou could live as, for a day or two.