Do not underestimate the value, time and costs it takes to be in a position to do those things.

FORBES: Social Media Lessons From the SuperBowl Ads

That said, you do not have to underestimate Mrs Palin to recognise that it will be hard for anyone so divisive to win a presidential election.

ECONOMIST: Lexington

"I do not underestimate the impact of these incidents on those people involved, but it is important to highlight that despite these recently reported carjackings, the likelihood of becoming a victim of this type of crime is slim, " she said.

BBC: 'Criminal gangs' involved in Belfast hijackings