"Lets face it, they've got to do some interesting things, " says Will Strauss, president of Forward Concepts, an industry research firm in Tempe, Ariz.

FORBES: Iomega Hopes The Music Will Go On

Mr Priestland has some interesting things to say about why power relationships shift and what happens when they do, but his call for a return to a better yesterday is too glib to be convincing.

ECONOMIST: A history of power