When you do something for not a lot of money and it comes out really well and you can eat well, that makes life worth living.

WSJ: In My Kitchen: John Turturro

It takes something special to make an impression, especially when you eat out as much as I do.

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Unfortunately, most restaurant meals are forgettable or merely okay, and it takes something special to make an impression, especially when you eat out as much as I do.

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"I think we're close to the point where, instead of a dietitian saying, 'Eat less fat, eat more fruits and vegetables, ' they could figure out what foods you do or don't like with a survey or genetic test, " says John Hayes, a professor of food science at Penn State and lead author of a 2010 study showing supertasters' preference for salt.

WSJ: People Who Taste Too Much

Your KFC is doing well at the expense of more expensive restaurants because Americans really do eat out more than we did as kids, Rich, and the impulse-buy urge as you are driving by the fast food location is clearly very powerful.

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