It doesn't matter how well a player does, how hard they work or how much the fans like them, if they do not get 20 goals - and I mean in the Premier League not in all competitions - then Liverpool will struggle to make up the gap on the top two.
But that doesn't mean that the industrial design firm's not hard at work conceptualizin' stuff, as this promo vid chock full of possible future e-books amply demonstrates.