Wearing a Yankees dog collar, and falling asleep on a pinstriped blanket while listening to Josh Groban songs, Mitch is among 54 Labs in the show (golden retrievers lead with 61).
The owner dials their pooch's number and after one ring, it automatically connects to the phone on the dog's collar, allowing the dog to hear its master's voice, transmitted out of a speaker built into the collar-piece.
He has skydived in aid of British soldiers' families, fasted in sympathy with victims of the Israeli assault on Lebanon in 2006, chided the BBC for being soft on Islam and torn up his dog-collar in protest against atrocities in Zimbabwe.
ECONOMIST: Rowan Williams��s successor will have an even harder tenure
The PetsCell, measuring 12.5cm (5 inches) by 7.5cm (3 inches), is shaped like a bone and is attached to the dog's collar.
Tokyo, May 14, 2012 - Fujitsu today announced development of a special device that can be attached to a dog's collar to monitor their level of activity and other data.
ENGADGET: Fujitsu collar monitor proves that all dogs go to the cloud
The dog, on whose collar hung an identification tag, tilted his head and panted as if patiently awaiting an explanation.
Deirdre said there was no sign of a dog owner, and no collar on the pitbull.
Previous consumer-created ads for Doritos, including one that showed a vengeful dog securing an electronic bark collar on a guy, and another that featured an office worker slamming a crystal ball into a vending machine, have notched top slots on USA Today's annual Super Bowl Ad Meter.
Your pets may have trouble checking into Foursquare (have you ever tried pawing a touch screen?), but Tagg a GPS tracker that attaches to your dog's or cat's collar makes it simple to keep tabs on their whereabouts from any computer or mobile phone.
The collar emits a warning sound if the cat or dog gets too close.
The scaremongers like to talk about 3 million jobs lost, all things considered, which means not just the factory and white-collar workers of the auto company but the parts suppliers, dealers, repair garages and hot dog stands outside the factories.
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