Also Doodle Jump is popular with kids who are the main demographic for a movie like Hop.

FORBES: Doodle Jump as the Next Movie Marketing Platform

To get the word out, Universal has partnered with Lima Sky, the company behind the insanely popular Doodle Jump app.

FORBES: Doodle Jump as the Next Movie Marketing Platform

It beats Doodle Jump, my usual escape on the iPhone.

FORBES: My Week With The Nokia N8

Doodle Jump has approximately 8.5 million users, according to Lima Sky.

FORBES: Doodle Jump as the Next Movie Marketing Platform

Angry Birds, Fruit Ninja and Doodle Jump reigned.

FORBES: iPad App Revenue Catching up with iPhone Faster than Expected

Starting in February, Doodle Jump users will be able to download a free software update that lets them unlock an Easter egg level (fitting) where they can play as the Easter Bunny character from Hop.

FORBES: Doodle Jump as the Next Movie Marketing Platform