Some consumers, having paid for door-to-door delivery, will not want to traipse to a nearby shop or petrol station to collect their parcels.

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It hopes that companies will be attracted to a service that offers seven-day, door-to-door delivery for half the price of air freight delivery of four to six days.

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While the announcement comes as no surprise to the street (the Postal Service has been warning of its possibility for years), it still holds serious implications for companies that depend on door-to-door delivery.

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We are inundated with door-to-door leaflets up to six a week (on an average delivery that's 3, 600 items extra per week) and get no extra time - as promised - to do it.

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The sports extravaganza Super Bowl Sunday is this weekend, which means most people in the US won't be leaving the couch unless it's to answer the door for the pizza-delivery guy.

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And, this way, for the rest of his life -- be it in the fraternity house, his bachelor pad, or his family's home, as he frantically tries to feed his own growing offspring -- when he opens that front door, smiles at the delivery person, and smells the chicken and broccoli in brown sauce, the kid will think of me.

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