Some other air ambulance services, including the Dorset and Somerset Air Ambulance, say the rebrand has created confusion.

BBC: Air Ambulance Service: Unease over new charity service

However opponents, including the Dorset and Somerset Air Ambulance service, say the rebrand is causing confusion among people making donations.

BBC: Andy Williamson

Bill Sivewright, chief executive of the Dorset and Somerset Air Ambulance, said the confusion over the Air Ambulance Service lies with whether it provides a national or a more local service.

BBC: Andy Williamson