Shakespeare's cynical turn of phrase - "They doth protest too much" - comes to mind.

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It all seemed a bit like the Lady Doth Protest Too Much.

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The Miss America Pageant has long protested (we think she doth protest too much) that it is not a beauty pageant, but rather a scholarship competition.

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Methinks the lady doth protest too much.

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The lady doth protest too much, methinks.

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Methinks the WSJ doth protest too much.

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The gentlemen doth protest too much.

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These practices Bagehot doth solemnly forswear.

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They doth protest too much.

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