Research into drinking habits has found that beer's fattening reputation has more to do with the lifestyle of those who drinkit, and the greasy bar snacks that often accompany a night down the local.
But the more important reason why this is a problem is that when the person sits down to drink the wine he purchased, he'll compare it with the Diet Pepsi he was just sipping, with the wine he drank last Saturday or with some other beverage he remembers.
With the magical mix of spectacular scenery, delicious food and drink and world class sea-life, it is a no-brainer to hire a car and get down there fast.