For a start, the paper ends up portraying alcohol as much more harmful than tobacco when there are health benefits to moderate drinking but none for moderate smoking.

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Unlike smoking where the government can simply say it is bad for you, the message for alcohol has to be much more nuanced as there is no evidence that drinking within recommended levels is harmful and some research has even suggested it may be beneficial to health.

BBC: The battle over alcohol pricing

They also know that the health risks of using them properly are less harmful to their bodies than eating processed foods, drinking alcohol or smoking.

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