Nowadays, many look at it as a bunch of partiers in silly shirts and straw hats wearing gaudy paper flower leis and drinking overly sweet, superfluity rum drinks while trying not to burn down the backyard with torch fuel being spilled on the grill.

FORBES: Tiki Times

She was drinking coffee and eating a glazed doughnut from a paper bag.

NEWYORKER: The Reptile Garden

And what did this paper rely on to make the case that drinking soda is linked to obesity crisis?

FORBES: ABC News Attacks Scientist Who Exposed Bias In Obesity Research

The paper's recommendations included the creation of a national body to address problem drinking, and limits on alcohol advertising.

BBC: Beer in Asia: The drink of economic growth

For a start, the paper ends up portraying alcohol as much more harmful than tobacco when there are health benefits to moderate drinking but none for moderate smoking.

FORBES: Is It Better To Shoot Up Or Smoke Pot Than Have A Shot?