Realistically, the most GM can hope for is that it will have done enough by March to keep the drip-feed going until the second half of 2009, when things may start to improve.
Over the past three months, a small team led by Daft Punk (Thomas Bangalter and Guy-Manuel de Homem-Christo) and manager Paul Hahn has orchestrated a drip-feed marketing campaign that has left almost everything about the album up to the imagination.