So when users search on their mobile device for local restaurants or a neighborhood drycleaner, they reach for apps like OpenTable or Yelp rather than a mobile browser.
He won't understand what the connection is, but the feeling that it exists will compel him to undress, walk to the closet, and pull the dry cleaner's plastic from his tuxedo.
New technology has a way of bringing out our rude and annoying side just think of the guy who walked into you while composing a text or the woman in line at the drycleaner who was shouting into her cellphone.