However, if your site has 10, 000 pages and the site operator returns 40, 000 results, that points to a duplicate content problem.

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But Web designers have found that pages with duplicate content, few words or pictures, and a lack of links to other quality sites are the most likely to be pulled in.

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He now believes the consultant mistakenly replicated content on many of the site's pages, making them look like duplicate--that is, spam--content.

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This is especially true with regard to unstructured content, most of which is duplicate information or unnecessary (think of all the junk and transitory email).

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