This includes a patented hinge concept that makes screws and soldering obsolete, and the company's own polyamide-based material, called Mylon, which makes frames lighter and more durable.

WSJ: Shop Talk: What a Spectacle | Mykita Glasses

The result, says Mr Clegg, is a material that has the look and feel of hardwood, but that is stronger, more stable, durable and longer-lasting.

BBC: Rice, straw and coconut the new alternatives to wood