Sony has introduced an e-book reader that uses electrophoretic materials to provide a high-resolution, high-contrast display.
Currently 28% of Americans age 18 and older own at least one tablet or an e-book reader.
The company has spent heavily on promoting its e-book reader, the Nook, and e-book sales in its stores.
Amazon has just unveiled a new, larger version of the Kindle, its e-book reader, better suited to displaying newspapers.
The Reader Daily Edition is the third new e-book reader the company has introduced in the last few weeks.
The display self-adjusts to become an ultra-high contrast e-book reader in bright sunlight, and a bright full-color backlit display in normal light.
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Can Barnes and Noble or Sony really take a bite out of the e-book reader market by dethroning the iPad or the Kindle?
As for the original bookstore chain, its chairman, Leonard Riggio earlier this year said he wanted to buy its 700-strong chain himself, but not the e-book reader.
Gemei GM2000 is the first color e-book reader launched by Gemei.
Forrester says the e-book reader market will grow to 15.5 million units in the U.S. this year, up from an estimated 10.3 million units in 2010.
The tiny super-computer also boasts an impressive array of mega-hot software like Word, Excel, a picture browser, an e-book reader, paint brush -- the list literally goes on and on.
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However, the same customer most likely was on the Facebook page, and before that did a Google search, clicked on an ad, maybe interacted through an e-book reader or tablet.
As well as being used for in-store signage, E Ink's technology powers Sony's e-book reader, and in April, Seiko, a watchmaker, unveiled a digital watch built around an E Ink display.
Like the 1st generation Kindle unearthed by Engadget snoops way back in September of 2006, Amazon's having a tough time keeping the lid on its 2nd generation e-book reader.
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The Kindle should be a pretty straight forward proposition, but this just goes to show you how sometimes folks can stir up controversy even with something as innocuous as an e-book reader.
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Sony's move is also seen as a response to the widely perceived success of Amazon's Kindle e-book reader - although so far the online store has declined to reveal how many devices it has sold.
Amazon had been hoping to target the market with its 9.7-inch screen Kindle DX e-book reader, for example, but schools said the device wasn't sufficiently interactive and lacked basics such as page numbers and color graphics.
Among Americans who read e-books, those under 30 are more likely to read them on a cell phone, at 41 percent, or on a computer (55 percent) than on an e-book reader (23 percent) or tablet (16 percent).
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The Japanese company on Thursday also said it would launch its e-book reader in Japan by the end of this year and set up an e-book content distribution business with three local companies to solve previous problems with distribution.
When the company reported on Wednesday that e-book and e-reader sales were up 30% over last year and that pre-orders for the new line of Nook e-readers were up 240% over past versions of the device, shares jumped.
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Toronto-based Kobo, the e-reader and digital book company, is one of the first users of Rypple Flow.
The first Kindle, now available only on eBay or other outlets where antique hardware languishes, is a sloping wedge that's wider on its left side, which allows readers to wrap their hands around the e-reader like a paperback book with its cover folded back around the spine.
Amazon's chief executive, Jeff Bezos, has often said that a successful e-reader "disappears" when a reader becomes immersed in a book.
Mickey Cargile, managing partner at Cargile Investments, notes that the e-book revolution is continuing through an Apple iPhone application, called Books.app, which is an e-reader.
The fact is that Borders has been facing headwinds for quite some time including a rapidly changing book industry, the e-Reader revolution, and a turbulent economy.
He added that the shift "allows Sony to make its e-book store compatible with multiple devices and its Reader devices open to multiple sources for content".
While publishers ended up earning less per book because of the revenue share to e-reader companies, they regained control over their property.
By contrast, Amazon's digital book business is largely focused on its Kindle e-reader and Kindle software that runs on some other hardware.
That's because, just two years after Amazon's Kindle kicked open the e-book category, consumers' attention span for yet another electronic reader launch looks to have waned.
The Nook competes against Amazon's Kindle e-reader, as well as Apple and Google in the e-book market.
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