Both ideas could increase the e-reader audience by expanding the ways and places to buy e-books and providing real-world incentives for reading.
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In your car, you'll be able to surf the Net, get e-mail, buy and sell shares and carry on conference calls.
Teleplex president Dennis Novick says the company has installed 27 of them in Manhattan--with plans for 100--so New Yorkers and tourists alike can check e-mail, buy theater tickets, even pay bills.
Why would consumers buy e-books if they can get them for free at the library?
CNN: E-book lending: Your public library's best kept secret?
And Random House recently tripled the prices it charges for libraries to buy e-books.
If choosing a single BDC makes you nervous, you can buy E-TRACS WELLS FARGO BUSINESS DEVELOPMENT COMPANY INDEX ETN (BDCS, 26) .
The site also lets you send a Loch Ness Monster e-mail postcard, buy a book on the legend and study the X-files-like Ness Files.
Its effect is to lock consumers into one company's digital ecosystem, making it impossible for Kindle users to buy e-books from the existing Waterstones platform, for example.
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Compared to last week's report, this probably shows that consumers who actually buy e-readers don't really care about the touch feature, whereas those on the outer circle are mainly waiting for more -- and no doubt cheaper -- touchscreen e-readers.
ENGADGET: E-reader statisfaction study shows 93 percent of users are happy, just not you
The insight that these tools provide can help a CMO accurately predict which product an e-com shopper will buy based on their past page views, quantify the financial value of an online tool, or quantify the value of increasing customer satisfaction by a point.
How is it that ad networks have grown so sophisticated they can make offers across various sites indeed, they can even predict future romantic interests based on historical browsing patterns but we still have to re-enter our financial and identity information at every e-commerce site we buy from?
This whole "connected Internet e-commerce crazy-fast buy-coffee-from-the-car" paradigm is starting to have some pretty interesting ramifications in our culture.
Thus Amazon was losing money on the Kindle likely with the idea that this low price would help encourage people to buy its e-reader yielding higher market share for a platform on which Amazon might be able to deliver content and commerce to consumers.
Now that they have Prime, they get free two-day shipping from Amazon and are more likely to buy physical goods from the e-tailer goods they may have at one time stopped by their local Wal-Mart for.
People who call or e-mail but don't buy get letters in the mail, then phone calls.
Still, these companies cannot ignore e-commerce, because people increasingly buy items of nearly any kind online.
That territory belongs to Amazon and retailers known for their robust e-stores, such as Best Buy.
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Frustrated customers zapped thousands of e-mails asking where they could buy and why they couldn't do it on-line.
Shares in the bookstore chain Barnes and Noble have shot up after reports Microsoft was planning to buy its Nook e-reader division.
Meanwhile, schools and colleges have used money originally set aside for paper textbooks to buy tablets, e-books and apps.
FORBES: Dreaming Of The Paperless Office? Mobile Isn't Your Savior
Furthermore over half of e-book users who also hold library cards told Pew that they prefer to buy -- not borrow -- their e-books.
CNN: E-book lending: Your public library's best kept secret?
But don't expect to be able to buy the latest in e-broidery any time soon.
Many of them solicit, via spam e-mails that invite the consumer to buy prescription drugs without a prescription.
E-analyst Holden Forever told us to buy Dollar General because its price was above its nine-week average but had not yet broken through the upper end of its established range.
Richard Moroney, editor of Upside newsletter, which focuses on small- and mid-cap stocks, says that Aeropostale is cheap, and he calls it a "best buy" in an e-mail hotline from Friday, Dec. 4.
And if you want to send pictures of the new baby to grandma via the Internet, save the shot in a graphics file and attach it to e-mail -- no need to buy a scanner to input regular 35mm prints.
At Amazon.com, it takes eight clicks--along with entering an e-mail address, password, physical address and credit card number--to buy the latest Modest Mouse CD.
At Amazon.com (nasdaq: AMZN - news - people ), it takes eight clicks--along with entering an e-mail address, password, physical address and credit card number--to buy the latest Modest Mouse CD.
And Helsinki Telephone will exploit e-speak to enable people to locate and buy multimedia content for training services.
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