You reach out to ask them to connect via e-mail newsletter and your social media sites.
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San Francisco's Aquarius Records offers a weekly e-mail newsletter listing new releases, complete with staff reviews.
Seven months ago his site had 4, 000 subscribers to its free e-mail newsletter.
"This is the phone they should have built the first time out, " says analyst David Coursey, editor of the Coursey.com e-mail newsletter.
Lindland says that his e-mail newsletter brings in more sales than AdWords.
Thus, e-mail newsletter FierceBiotech is putting out a list of five emerging hot spots for biotech, to be published in full on Wednesday.
Lerer, 27, and Rich, 29, are co-founders of Thrillist, a daily e-mail newsletter that's been profitable for two years and just reached 1 million subscribers.
When Assange was looking for board members, he contacted Steven Aftergood, who runs an e-mail newsletter for the Federation of American Scientists, and who publishes sensitive documents.
Travelzoo derives revenues from the sale of advertising in North America and Europe on the Travelzoo website, the Travelzoo Top 20 e-mail newsletter, Newsflash, and from the Travelzoo Network.
Besides writing the weekday advertising report as well as other news articles and features, he also writes a weekly e-mail newsletter In Advertising for the New York Times on the Web.
"Mobile games as a genre isn't being marketed enough by the people in the food chain, " said Paul Munford, who publishes a weekly e-mail newsletter about the mobile phone industry, Monty's Gaming and Wireless Outlook.
They started an e-mail weekly newsletter, and since they started, their CEO said they can't handle the amount of inquiries they're getting.
Today Moonbeam Development has almost 100, 000 e-mail subscribers receiving its newsletter, with updates on new features and apps.
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Subscribers opt in by going to Thrillist.com and punching in an e-mail address and the desired newsletter version (Thrillist publishes 12 different city editions across the U.S.).
Other cool features include newsletter and e-mail forwarding.
The bank apologised for what it called an "edgy and quirky" e-mail, saying the tone of the newsletter was a hallmark of its informal style with its young, upwardly mobile customers.
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