Change.org has a staff that selects petitions for home page and e-mail promotion and campaign support, but it asserts its neutrality.

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Less than 24 hours after being told that he was being let go -- enough time to pack up his desk and send a farewell e-mail to colleagues -- he received news that his position in video promotion and strategic marketing had been saved.

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When you get an e-mail from Angry Birds, you find a promotion to download one of its specialty seasons apps.

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They use the Internet for promotion the Industry Standard sends out more than 10m e-mail newsletters per month but their focus is on the old-fashioned paper product.

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"Good luck with your career that is based on self-promotion and self-aggrandizement, " the magazine's editor wrote in an e-mail.

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