The annual event, which also featured celebrities such as Josh Henderson ("Dallas"), Terry Crews ("The Expendables 2"), Jesse Williams ("The Cabin in the Woods") and singer Nick Jonas, helps drum up awareness for what gamers believe is the true start of the new NFL season -- the launch of EA Sports "Madden NFL 13" on August 28.

CNN: Brett Favre returns to the gridiron for 'Madden'

The New York Giants captured their fourth Vince Lombardi Trophy, defeating the New England Patriots 27-24 in Super Bowl XLVI, according to the annual EA Sports Madden NFL Super Bowl simulation powered by Xbox 360.

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