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Launched in 2011, Origin acts as a distribution system, where customers can buy, download and manage EA video games as well as chat with friends about them.
BBC: Players at risk from game store hack attack
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His emerging technology team was also recognized that year with a Sports Emmy for its Virtual Playbook application, an augmented reality which is achieved by integrating EA SPORTS' customized video games into ESPN's studio environment.
ENGADGET: ESPN EVP and CTO Chuck Pagano opens a new facility, sees 4K sports on the horizon
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Throughout the agreements, the league will work closely with Take-Two and EA to promote the basketball video games through global marketing, promotional programs, and multiple assets including NBA TV, NBA.com, and grassroots events.
FORBES: Potential NBA Lockout Won't Impact New Basketball Video Games
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RGIII, cover athlete for EA Sports NCAA Football 13, talks Madden and games in the video below.
FORBES: Move up http://i.forbesimg.com t Move down
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The new agreements with EA and Take-Two will provide fans with a diverse offering of NBA video games, including 5-on-5 simulation and arcade style games that will be available on video game consoles, online, and through mobile devices.
FORBES: Potential NBA Lockout Won't Impact New Basketball Video Games