Building cards into the handsets of Japan's mobile-phone users, who are ever eager to experiment with new tricks, seems a good way to get them to buy more on credit.

ECONOMIST: Mobile phones and consumer finance

But most of the homeless men and women who were part of the experiment seemed eager to see it through, because they liked the attention.

WSJ: Product Doesn't Speak for Itself? Hit the Street in a Clown Suit

At the beginning of each assignment, the executive is often eager to set goals, improve performance, and experiment with new techniques.

FORBES: Lead By Achieving Nothing. Seriously