The environment has been "put on the backburner by world leaders, " according to Kathleen Rogers, president of Earth Day Network.

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"I am pleased to have the opportunity to share the environmental messages from AVATAR through the efforts during the 40th Anniversary of Earth Day and with Earth Day Network, " said James Cameron.

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Organizations like Virgin Unite, the Virgin Group's non-profit foundation , and the Carbon War Room have joined with groups like the Earth Day Network to tackle tough social and environmental problems and to raise awareness in the next generation.

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