The environment has been "put on the backburner by world leaders, " according to Kathleen Rogers, president of Earth Day Network.

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Earth Day Network will spearhead the initiative and collaborate with its international partners to plant one million trees, indigenous to each region in 15 different countries, by the end of 2010.

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"I am pleased to have the opportunity to share the environmental messages from AVATAR through the efforts during the 40th Anniversary of Earth Day and with Earth Day Network, " said James Cameron.

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Taking that message of conservation and ecological harmony, the studio and Earth Day Network, together with various organizations worldwide, will pledge to plant one million trees across the globe by the end of 2010.

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Organizations like Virgin Unite, the Virgin Group's non-profit foundation , and the Carbon War Room have joined with groups like the Earth Day Network to tackle tough social and environmental problems and to raise awareness in the next generation.

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