Oracle, notably, is finally selling its Fusion line of software that promises to be the best of the old stuff with the ease-of-use of the new.

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It will use software written just for the purpose to ease the transfer of e-mail addresses, datebook appointments and stored messages.

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Users are willing to sacrifice traditional Web functionality and software customization in exchange for a mobile device's ease of use, barebones presentation of relevant information and speed.

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He concedes that "Wintel" machines have similar suites of software, but points out that Apple is the leader in ease of use.

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It also involved the first use of new Advanced Tomahawk Weapon Control System software, which is designed to ease joint missions involving Royal Navy and US Navy vessels.

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Today, consumers, accustomed to the ease of use, want more flexibility. (Take note Apple: a software upgrade that allowed users to change their screen display, such as adding a big round clock or introducing tiles, would create a real buzz.) Ironically, because Apple was instrumental in a big part of the proliferation of technology for the consumer, consumers, in a way, have outgrown Apple.

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