With the ease of switching smartphones as a starting point, consumer are going to find it increasingly easy to migrate in and out of ecosystems and also mix, match and integrate across ecosystems.
Looking at the ease with which we now capture colour pictures and transmit them around the world in seconds it's easy to forget that it was not that long ago news agencies were transmitting their wire photographs as colour separations, usually cyan, magenta and yellow - a process that relied on Clerk Maxwell's discovery.