Unlike many other ebook readers using the ePub file format, consumers will not be able to access ePub content with Apple's DRM technology on devices made by other manufacturers.

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Look, the new Sony Reader PRS-505 isn't perfect -- it's only the first device among the second generation (ok, technically third generation) of e-ink based eBook readers.

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"While eBook readers have focused on static black-and white images in a single purpose device, we believe incremental content from magazines, newspapers, textbooks and other formats will lend themselves to a more colorful, immersive and interactive experience, more akin to what users have come to expect from the Internet, " Cross writes.

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The study also found that 89% of book readers of all ages had read a printed book and 30% had read an ebook.

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