Another that he created for Eddie Bauer includes dried Douglas fir needles to give a campfire taste.

WSJ: Steven Smith, Teamaker: The All-Star Alchemist of Top-Shelf Tea | Creating

His own company, Steven Smith Teamaker, sells small-batch teas in restaurants and stores like Williams-Sonoma, Zabar's and even Eddie Bauer.

WSJ: Steven Smith, Teamaker: The All-Star Alchemist of Top-Shelf Tea | Creating

Eddie Bauer, a clothing retailer, used to pay people mainly by the kind of job they did, not by how they did it.

ECONOMIST: How to tailor pay to performance

If you've recently bought a tie with a Brooks Brothers label or shirts or chinos from the Gap or Eddie Bauer, you're probably wearing Nano-Tex treated fibers.

FORBES: Best Places for Business

Licensing deals are sometimes a hit--as in the Caterpillar brand of Wolverine shoes (both are tough, reliable "tools") or the Eddie Bauer edition of the Ford Explorer (outdoor adventure).

FORBES: Ballpoint Perfume

At Yahoo a daunting 40% of ad revenue still comes from dot-coms, a wobbly market, but it also serves a blue-chip roster in the real world, including Visa, Eddie Bauer, FTD and Spiegel.

FORBES: The Killer Ad Machine

Rivals Eddie Bauer, Gap and J.

FORBES: Denim Disaster