At branded publications, editors rule: They assign stories, edit copy, and decide what goes where.

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If, after it collects many videos, the Google store offers consumers an easy way to move, edit, copy or share some of those files, it will have a clear advantage over the competition.

FORBES: Google Goes Gaga For Video

If the article is found to include plagiarism, it does not move to the next step, which is copy edit, nor is it published.

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And he requires employees to have at least two other people copy-edit and make corrections to every important email and letter that goes out.

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