Even exiles say that for many years the northern Bhutanese made Herculean efforts to integrate southerners.

CNN: Going Nowhere

The company is now at work on efforts to integrate its capabilities deep into phone operating systems, potentially expanding the sorts of things people can do with their Facebook friends on the go.

WSJ: Money Rushes Into Social Start-Ups

For the most part, efforts by some chains to integrate their efforts by setting up a "buy online--pick up at the store" model have yet to catch on.

FORBES: Web Shoppers Tapping The Brakes

The new planning office's function is to integrate all these efforts and make them operational.

CENTERFORSECURITYPOLICY: Post-War Planning

Putting out an open-source collection of software would allow all three to integrate Google's services into its efforts.

FORBES: Magazine Article