Eight title banners hang in Rupp Arena, where the University of Kentucky basketball team plays.

WSJ: Corrections & Amplifications

The rout was so complete that Louisville fans began doing the wave through Rupp, where eight title banners hang.

WSJ: Kentucky Basketball's New Death Star

There customers find the company's lively greenand- red logo on banners, stalls and most of all on stacks and stacks of its products under eight brand names, from Splash for carbonated drinks and fruit juices to Choc-It for confections.

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