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Then he pulled the plug on an emerging retail electricity market by imposing a four-year price freeze.
ECONOMIST: Twilight for Ontario's premier
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And, by promising to capture 90% of its carbon, SCS Energy can get away with burning the cheapest but dirtiest source of baseload fuel (coal) in the most expensive retail electricity market in the country.
FORBES: Technology
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After ducking the question several times, Mr Lay eventually talks about such miscues as the firm's botched entry into the Californian retail market for electricity and a costly blunder involving North Sea gas some years ago.
ECONOMIST: The energetic messiah