If we can avoid these storytelling traps, our biographies can be epic (even if condensed to elevator pitches).

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The curriculum guides students through the rigors of crafting vision statements, formulating business plans, compiling marketing materials and making elevator pitches.

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Read the sales book for Cisco Unified Communications, complete with elevator pitches.

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Following the private reception, finalists were invited on stage to present elevator pitches to a broader public audience that included impact investors, business leaders, nonprofits and other civic minded individuals.

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Before he arrived in Austin, O'Neal and Tout joined up for a "Pitch Shaq" contest in which they invited registered SXSW attendees to submit 15-second elevator pitches about their startups.

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Pitches made to angel and venture capital investors, famously, last as long as an elevator ride.

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