Endorsements and a fragrance line with Elizabeth Arden added millions more to her coffers.

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Elizabeth Arden took a fragmented fragrance industry and centralized it to gain economies of scale in distribution.

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Meanwhile, since the last recession officially began Avon Products and Elizabeth Arden are still down 14 and 26 percent, respectively.

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She used Elizabeth Arden cosmetics, but washed her face with Ivory soap.

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Elizabeth Arden ( RDEN - news - people ).

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But the purveyor of Lipton iced tea, Elizabeth Arden makeup and Degree antiperspirant--each a hugely successful brand in the U.S.--is hungry for more Yankee dollars.

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In her most savvy business move, Taylor licensed her name to Elizabeth Arden and came out with several perfumes, including Passion, White Diamonds, and Black Pearls.

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Among publicly traded competitors, Parlux competes with perfume manufacturer Inter Parfums (IPAR), while Perfumania competes with beauty products retailers like Ulta (ULTA) and Elizabeth Arden (RDEN).

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When she was with the Maquis, silk stockings and Elizabeth Arden face cream were often dropped for her by parachute, along with Sten guns, radios and grenades.

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Oracle now has 25 live customers on Fusion HCM, more than 125 licensed customers, and some huge wins such as UBS, Elizabeth Arden, Brocade, Hitachi Data Systems, Shutterfly, and others.

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