VerticalResponse, which is a provider of email marketing services, has reached its ten-year anniversary.
FORBES: How VerticalResponse Drives Its Biz with Social Media
This program offers courses on blogging for business, social media, email marketing, and much more.
In many ways, access to customer data is what differentiates valued email marketing messages from irrelevant, untargeted spam.
FORBES: Are Email Marketing Security Issues Undermining Your Brand?
Which is still a lot higher than using, say, an email marketing service.
Email marketing remains one of the most engaged if not the most engaged form of communication on the web.
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With this personalized data, 500Friends can boost email marketing programs with targeted messages.
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ExactTarget (ET): Expanding product portfolio from a strong position in mid-market email marketing.
In addition, results from a VerticalResponse survey recently showed that 74% of SMBs increased their email marketing efforts last year.
In a nutshell, VerticalResponse provides self-service online marketing tools for small businesses and non-profit organizations, including email marketing and social media marketing.
Hubspot makes it much easier for companies to engage in social media, to leverage blogs, analyze data and engage in email marketing.
But these web based email marketing services come with their own drawbacks.
Martin Lieberman writes a great blog about email marketing for Constant Contact.
FORBES: Three Steps To Building The Right Audience Through E-Mail
The bottom line is that effective email marketing relies on consumer data to drive content, offers, timing and many other elements of message strategy.
FORBES: Are Email Marketing Security Issues Undermining Your Brand?
The single biggest mistake I see in social media is the marketer who treats the medium like they do email marketing or a billboard.
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To provide exactly this solution, Seattle-based Optify is today announcing the expansion of its inbound marketing suite with Closed Loop Email Marketing Software.
FORBES: Optify Announces New Email Solution for Inbound Marketing
You need an appealing website, you need fresh content on your site regularly, and you need email marketing or some other mechanism to capture customer email addresses.
We leverage email marketing, event promotions, search engines, social media, analytics tools, blogging and our Web site to show business owners that they can to do the same.
In a mix of old and new, Integrate PR reached out to renters by acquiring email addresses from landlords and property managers and conducting a direct email marketing campaign.
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The result of moving email marketing in-house is more control of security standards, less risk of malicious targeting by hackers and access to more data for email execution.
However, there are third-party email marketing providers that offer companies more control over their data, and I would expect them to get more attention in light of recent events.
In-sourcing email marketing is not for every brand, but consumers and businesses should understand that there are alternatives to the outsourced models and be aware of their associated benefits.
For example, real simple syndication (RSS), a blog, email marketing, including an email newsletter (ezine), a text (SMS), and Twitter are channel tools, through which businesses serve their customer communities.
As someone who has worked in email marketing for more than a decade, this disconnect is made evident every time I have a discussion with someone about what I do.
Your social media strategy includes everything you do to build, connect with and serve customer communities, including: the new stuff, email marketing, customer loyalty programs and, the original social media, face-to-face.
This inbound email marketing solution from Optify is seamlessly built on top of the ExactTarget Embedded email delivery platform, which gives Optify customers an enterprise-class email platform with industry-leading deliverability rates.
FORBES: Optify Announces New Email Solution for Inbound Marketing
Most businesses are dazed and confused about email marketing.
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It has been the return of email marketing.
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In recent weeks I have told you how the Lack Of Mobile Integration Means Not So Happy Holidays For Brands and also How Retailers Can Make Their Email Marketing Glisten This Holiday Season.
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The latter piece tells you how you can make the most of your email marketing campaign this holiday season by downloading and reading the Retail Email Guide For the Holiday Season, put out by Responsys.
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This service is pretty price competitive for small businesses reliant on email marketing, and the additional opportunities for integrating social media in emails is a service that few others are able to provide, especially for the price.
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