It was Eminem who gave Mister Cartoon the kind of publicity money can't buy.
Why buy the latest Eminem CD when you can watch him on YouTube for free?
Turns out last year the show featured Eminem, The Black Keys and and OK Go.
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In 2011, he and fellow rap superstar Eminem discussed their substance abuse issues with GQ magazine.
Juxtapose that with Chrysler's provocative "Imported from Detroit" message and the exceptional selection of Eminem as spokesperson.
In the Album of the Year category, Arcade Fire topped heavyweights Eminem, Katy Perry and Lady Gaga.
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In March, Eminem accomplished that feat twice with the certification of The Marshall Mathers LP and The Eminem Show.
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Britney Spears won best pop video for Womanizer, with prizes also going to Green Day, Eminem and TI.
Ego-mania has fuelled many a chart classic from The Rolling Stones to Eminem.
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In recent years, headliners have included Lady Gaga, Green Day, Eminem and Coldplay.
People immediately bonded with the new Eminem and his career took off again.
Eminem will perform music from his new album Relapse and Kings of Leon will play their hit Use Somebody.
Radiating outward from the center, the top three are joined by Lil Wayne, Eminem, Snoop Dogg and Dr. Dre.
To that end, Jay-Z is also willing to work with other artists, such as Eminem and Bono, at concerts.
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Rapper Eminem, rock group Bon Jovi, Madonna, Britney Spears, Melanie C and Scottish pop band Travis all earned three nominations each.
Rapper Eminem, rock group Bon Jovi, Madonna, Britney Spears, Scottish pop band Travis and Melanie C have earned three nominations each.
Spice Girl Melanie C, Jon Bon Jovi, rapper Eminem, Britney Spears, and Travis are each in the running for three awards.
Eminem won the best hip-hop act award for the fifth year running.
Among them: Interscope Records, the hugely successful home to such controversial acts as Snoop Doggy Dogg, Marilyn Manson, Eminem and Tupac Shakur.
Two years ago, both Chrysler and Eminem looked like they were done.
Rap star Eminem's greatest hits album Curtain Call narrowly beat James Blunt's debut Back to Bedlam, with both selling about 5.5 million.
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Eminem wears Machado's tattoos "like a badge of honor, showing them off with muscle shirts and flashing them on magazine covers, " Norris says.
Other musical stars were listed in his notes, such as Dizzee Rascal, Eminem, Beyonce, Craig David, R Kelly, Chris Brown and Girls Aloud.
The reason: Eminem declined to be part of the original lawsuit, likely because of the political implications of suing his own record company.
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That time period also marked a host of problems for the rapper, including public disputes with fellow rappers DMX, Eminem and 50 Cent.
Over the next two years, both Eminem and Chrysler were able to tap into a societal shift towards more honest and transparent brands.
Eminem may be the odds-on favorite for Album of the Year, but he trails Jay-Z and Alicia Keys for Record of the Year.
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Eminem, Method Man, Travis Barker, the drummer from Blink 182, Justin Timberlake of N-Sync and Beyonce Knowles of Destiny's Child all wear his work.
Among them: Interscope Records, the hugely successful home to such controversial acts as Snoop Doggy Dogg, Marilyn Manson, Eminem and the late Tupac Shakur.
This time, he beat the likes of Eminem and 50 Cent to win best rap song and best rap album, plus best solo rap performance.
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