We currently estimate that the number of NYT Online Subscribers will increase to approximately 1.3 million by the end of our forecast period, but if the total number of subscribers increases to approximately 1.6 million, we would see 5% upside to the Trefis price.

FORBES: NYT's Swelling Digital Subscribers Take Stock To $8.20

The spokesman said the period of low supply of milk was expected to end this autumn with a number of farmers reporting cows due to calve.

BBC: Guernsey organic milk production suspended

While we anticipate that the number of diners will reach 10 million by the end of our forecast period, Trefis members predict more substantial growth towards 12 million.

FORBES: OpenTable Eats Well With Smart Buy Of TopTable

While we anticipate that the number of registered users on Facebook will rise to 2.3 billion by the end of our forecast period, Trefis members expect the user count to cross 2.6 billion.

FORBES: After Torrid Growth, Facebook User Count Likely To Taper