At first blush, the current crisis might appear to be just another iteration in the endless Californian story of boom and bust.

ECONOMIST: The people's will

The refusal of most museums to publicize their own link to the story is an endless source of frustration to Mr. Edsel.

WSJ: He Drills for Answers | Robert M. Edsel | Cultural Conversation by Joanne Kaufman

If brands can latch on to finding a solid, universal story line everyone can relate to, opportunities are endless.

FORBES: Borderless Conversations: Relevance, Not Translation, Is the Challenge

But the real reason, when we look deep down inside, the reason why you are so popular among many Koreans is because everyone, including myself, are deeply impressed by your endless passion for learning and that this is very much a -- very much reflected in your life story.

WHITEHOUSE: President Obama Toasts President Lee Myung-Bak of the Republic of Korea | The White House