New enhanced campaigns will be particularly helpful for SMBs who are not yet taking advantage of mobile search.

FORBES: Google: How They Just Fixed Their Mobile CPC Problem

About 1.5 million ad campaigns have migrated to Enhanced Campaigns, with the rest to follow in the next 10 weeks.

FORBES: Google Tops Q1 Profit Expectations As Ad Price Decline Eases A Bit

Following a period of adjustment for advertisers, Enhanced Campaigns will present a win- win-win scenario for marketers, users and Google itself.

FORBES: In Big Shift, Google Aims To Boost Mobile Ad Campaigns - And Its Own Revenues

For a more detailed look at Enhanced Campaigns and the mobile bid adjustment factor, see my longer article at the WordStream blog.

FORBES: Google: How They Just Fixed Their Mobile CPC Problem

He said Google needs to make it easier for advertisers to run ads across devices, which is why it launched Enhanced Campaigns in early February.

FORBES: Google Tops Q1 Profit Expectations As Ad Price Decline Eases A Bit