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Behavioralists have measured that Americans feel the pain of loss over twice as strongly as they enjoy the pleasure of gain (from the Nobel-winning prospect theory).
FORBES: What a Hotly Contested Election Means for Markets
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The road petered out in an area with little valleys, ridges, hills, and peaks, but it was not the contours of the land that created the uneven surface but, rather, the layers of things that had been thrown away: everything that the consumerist city had used up and expelled so that it could immediately enjoy the pleasure of handling new things had ended up in this unprepossessing neighborhood.
NEWYORKER: The Daughters of the Moon
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David Astor was in the tradition of the gifted English amateur, able to enjoy the gentlemanly pleasure of an absorbing and expensive hobby because of the efforts of his forebears.
ECONOMIST: David Astor | The
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For them it was enough to enjoy the simple pleasure of seeing their own country and their own hero up there on the silver screen.
BBC: Africa's very own 'James Bond'
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They'll appreciate it, and you get the pleasure of seeing them enjoy it.
FORBES: Give Now
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She knows that within Kadima there are many members, ex-Likud renegades, who view without pleasure the prospect of serving the country from the opposition benches while their erstwhile Likud comrades enjoy power.
ECONOMIST: Israel's new government