Susanne Bartsch, who had a store downtown, bought an enormous quantity of our second collection, of Harris tweeds in pinky pink.

WSJ: The Insider's Outsider

Dr. SQUYRES: We found an enormous quantity of sulfur in this rock, too much to explain by any other mechanism, we believe, than this rock being full of sulfate salts.

NPR: Mars Rover Marks Second Anniversary of Landing

But the risks of choosing such an unknown quantity are enormous.

ECONOMIST: John McCain's running mate

"You've got computers taking advantage of the sheer quantity of information available, and they can make enormous amounts of money if they buy and sell quickly enough, " says Rauch.

FORBES: Hacking Capitalism