While Hertz, Avis, National, Thrifty, etc. spent billions competing for rental car customers at airports Enterprise went into the local communities with small offices, and now has twice their revenues and much higher profitability.

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Last year, Enterprise commissioned a study by two respected outside economists that found most of the new car rental taxes are going to subsidize local sports stadiums or be used for other purposes with no relationship to special services for car renters.

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Recently an executive with a major insurance firm shared a story about his experience with Enterprise Rent-A-Car, top in the 2010 JD Powers customer satisfaction study among rental car companies.

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