Rather than hindering financial returns, social enterprise offers a huge competitive advantage in the unpredictable global economy.

FORBES: Mobile Afghanistan: How A National Telecom Network Delivers Social Goods

It has also become a means for creating new market opportunities while providing a competitive advantage for enterprise users in their own key markets.

FORBES: Big Data Set to Explode as 40 Billion New Devices Connect to Internet

Enterprise companies that are seeking a competitive advantage will embrace customer experience management at all its touch points, to provide unique user experiences and offer services at key inflection points based on context.

FORBES: The New Art And Science Of Great Customer Experience