Companies like Alfresco in the EnterpriseContentManagement space have perfected a model in which a full version of the software is available for download.
We have taken enterprisecontentmanagement, and social business or collaboration and fused them into one central platform that can be made part of the work process.
The search appliance has search "connectors" into the large enterprisecontentmanagement databases that are used by companies to standardize and store previously unclassified records and documents, from order forms to creative projects.
Unstructured customer conversation content is very difficult to map to enterprise transaction and master data management systems, which form the core of enterprise business application software.