Enterprise Rent-a-Car conducted a similar experiment in the U.S. in 2005, when they launched their Exotic Car Collection in West Los Angeles.

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First, he discovered in work with Enterprise Rent-A-Car that a key to measuring loyalty was to give priority to the enthusiastic customers, i.e. those who were delighted.

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Recently an executive with a major insurance firm shared a story about his experience with Enterprise Rent-A-Car, top in the 2010 JD Powers customer satisfaction study among rental car companies.

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