Perhaps equally advantageous for BlackBerry is that Apple has seen both its ad awareness and purchase intent numbers for the iPhone drop during the same period.

FORBES: BlackBerry Gaining Back Ground on Ad Awareness while iPhone Purchase Intent Slips

Disruption in the ad markets, from programmatic buying to native advertising, requires equally disruptive content models.

FORBES: Inside Forbes: Where's the News Business Headed in 2013? Follow the Price of Pixels