Although I always managed to find an English equivalent for each French word I translated, the whole thing seemed to crumble under its own weight when I attempted to reunite its constituent parts.
They forward spurious data to others before taking a moment to reflect on its worth or check its validity - the equivalent of passing on some scuttlebutt by word of mouth, but this time to thousands across the world.
Using social media and word of mouth, the company offered to match the purchase of every unit with an equivalent contribution of product for the victims of Sandy.