The Equus achieves the highest APEAL score of any model in the industry in 2011.
FORBES: Cars Drivers Love Best - New Report Reveals Top-Ranked Rides
Of these, the Countryman, Equus and Volt are all-new models, while the Cayenne is redesigned.
FORBES: Cars Drivers Love Best - New Report Reveals Top-Ranked Rides
Further, Genesis and Equus are attracting higher buyer demographics to the Hyundai brand than ever before.
ENGADGET: Hyundai unveils HCD-14 Genesis concept: suicide doors, gesture and eye controls
The Equus Total Return Fund ( EQS) literally is selling for 59 cents on the dollar.
The Equus, if nothing else, will help differentiate Hyundai from others in its league.
FORBES: Hyundai's Challenge To Mercedes: Should Either Brand Be Nervous?
Will these new cars, along with the solid Sonata, Genesis and halo-type Equus, be enough?
FORBES: If I'm Going to Detroit in January, This Is What I Want to Know
Spokesman Peter Thompson said that Equus had recouped its investment in a record-breaking eight weeks of business since it opened in February.
BBC: NEWS | Entertainment | Harry Potter star's play to close
One exception to the small car trend is the Hyundai Equus, the largest and most luxurious car yet from the Korean carmaker.
Genesis and Equus' premium segment success extends beyond sales and market share.
ENGADGET: Hyundai unveils HCD-14 Genesis concept: suicide doors, gesture and eye controls
Only time will tell if the number of consumers who flaunt Equus badges can change the meaning of prestige in the eyes of car-buyers.
FORBES: Hyundai's Challenge To Mercedes: Should Either Brand Be Nervous?
The Equus Total Return ( EQS) trades at a -58.48 discount, but invests in non-listed securities so the net asset value is open to interpretation.
Also receiving awards are the Chevrolet Volt, Hyundai Equus, Land Rover Range Rover, Lexus IS, MINI Countryman, Nissan Armada, Porsche Cayenne, Scion xB, Suzuki Kizashi and Volkswagen GTI.
FORBES: Cars Drivers Love Best - New Report Reveals Top-Ranked Rides
In residual value retention, ALG rates Genesis' 36-month residual value higher than both its Asian and domestic competition, while Equus residual values exceed its well-established European competitors after three years of ownership.
ENGADGET: Hyundai unveils HCD-14 Genesis concept: suicide doors, gesture and eye controls
For example, the modern horses (Equus caballus) still have the genes for making side toes (like its ancient ancestor Hyracotherium had) and occasionally, rarely in fact, a modern Equus is born with small but fully-formed side toes.
Maybe Krafcik and colleagues should consider simply changing the conversation about their brand from a mileage emphasis to a discussion about the broad range of vehicles now being offered under the Hyundai umbrella, from economy models to the luxurious Equus.
FORBES: Hyundai, Kia Probably Haven't Done Enough Since Mileagegate
"We've departed from industry convention in many of our premium product, marketing, sales and service approaches, and it's worked out pretty well, with Genesis and Equus now delivering a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry, " said John Krafcik, president and CEO, Hyundai Motor America.
ENGADGET: Hyundai unveils HCD-14 Genesis concept: suicide doors, gesture and eye controls
应用推荐