Watson shot to No. 4 in the World Golf Rankings and his awareness scores in the U.S. jumped 136%, ahead of golf royalty like Ernie Els, Gary Player and Tom Watson.

FORBES: Which Brand Will Win The 2013 Masters?

The 51-year-old Australian will join the likes of Tiger Woods, Ernie Els and Colin Montgomerie in the field at the Emirates Golf Club from 1-4 February.

BBC: SPORT | Golf | Norman to appear at Dubai Classic

Rotella counsels amateurs--he helped Gary Burkhead, the 66-year-old retired chief executive of FMR, work his handicap down from the 20s to 4--but works mainly with 100 or so golf professionals, including Tom Kite, Ernie Els and Davis Love III.

FORBES: Magazine Article

Golf's presentation video included stars of past and present including Jack Nicklaus, Phil Mickelson, Ernie Els and Woods.

BBC: Golf & rugby voted into Olympics